This is a summary review of 21 Days to a Big Idea containing key details about the book.

What is 21 Days to a Big Idea About?

21 Days to a Big Idea by Bryan Mattimore offers a step-by-step guide to generating innovative ideas by using various brainstorming techniques. (Full Summary & Takeaways…)

21 Days to a Big Idea Summary Review

“21 Days to a Big Idea: Creating Breakthrough Business Concepts” by Bryan Mattimore is a compelling exploration into the art of idea generation, specifically tailored for aspiring entrepreneurs and innovators. Mattimore, an innovation expert with a track record of assisting Fortune 500 companies, leverages his vast experience to guide readers through a structured, 21-day program aimed at cultivating groundbreaking business ideas.

The book’s core premise is both ambitious and tantalizing: with an investment of less than an hour a day, readers can develop a toolkit of creative strategies and techniques applicable to a range of challenges. More impressively, this method promises to yield over a dozen viable concepts for new startups. Such a proposition, especially in today’s fast-paced and innovation-driven business landscape, is undoubtedly attractive.

Mattimore’s approach is grounded in practicality. He doesn’t just offer inspiration; he provides a concrete framework for generating and refining ideas. This structured approach is particularly beneficial for those who may struggle with the open-ended nature of creative thinking. By breaking down the process into manageable, daily tasks, Mattimore demystifies the idea generation process, making it accessible to a broader audience.

The book’s tone is engaging and motivational, with Mattimore’s expertise shining through in every chapter. His use of real-world examples and case studies adds credibility to his methodology and helps readers relate the concepts to their personal experiences. Furthermore, the book’s easy-to-follow style makes it a quick and enjoyable read, without sacrificing depth or insight.

However, some readers might find the promise of generating a breakthrough idea in just 21 days overly optimistic. Innovation is inherently unpredictable, and while the book provides an excellent framework, the actual results will vary significantly depending on the individual’s unique context and dedication. Moreover, the book could benefit from more in-depth exploration of how to evaluate and refine the generated ideas, a crucial step in the innovation process.

In conclusion, “21 Days to a Big Idea” is a highly valuable resource for anyone looking to inject creativity into their personal or professional life. Its blend of practical advice, structured exercises, and inspirational anecdotes makes it a standout in the genre of business and creativity books. While it may not be a magic solution for instant groundbreaking ideas, it certainly lays down a viable path for systematic and consistent creative thinking.

Who is the author of 21 Days to a Big Idea?

Bryan W. Mattimore is cofounder of the Growth Engine Company. He is also the inventor of the creativity training game, Bright Ideas.

How long is 21 Days to a Big Idea?

• Print length: 156 pages

What genre is 21 Days to a Big Idea?

Business

Is 21 Days to a Big Idea worth reading?

The majority of customer reviews on leading review sites are positive. Here’s what some reviewers had to say about the book:

“Greatness starts with an idea, but the chasm between ideas and truly great ideas is vast. This terrific, approachable book provides a simple and straightforward method for bending and torturing almost any idea until it succumbs to greatness.”—Bob Dorf, co-author of THE START-UP’S OWNER’S MANUAL

* Key sources: LibraryThing, Amazon, Wikipedia