This is a summary review of Ask containing key details about the book.

What is Ask About?

Ask by Ryan Levesque provides a framework for conducting market research and using customer feedback to create successful products and marketing campaigns. (Full Summary…)

Ask Summary Review

Ask, authored by Ryan Levesque unveils a strategic guide for small-business owners and entrepreneurs aiming to decipher the nuanced desires of their customer base. Levesque, a seasoned marketer, presents a proven methodology that challenges conventional wisdom, emphasizing the importance of understanding and addressing the core wants and motivations of customers.

The book begins by prompting entrepreneurs to critically assess their certainty about comprehending customer needs and effectively conveying their offerings. At the heart of the “Ask Method” lies the process of guiding customers through a series of questions, customizing solutions to their unique needs. Levesque asserts that this automated approach enhances customer engagement and significantly boosts the likelihood of successful sales.

Real-world success stories are interspersed throughout the book, attributing over $100 million in online sales across 23 industries to the Ask Method. Levesque’s writing is clear, and the book is structured in a way that facilitates a step-by-step understanding of the methodology. While he thoroughly explains the intricacies of his approach and its application across various industries, a more in-depth analysis or exploration of potential challenges could have added further depth to the narrative.

The book primarily focuses on the inspirational aspects of the Ask Method, offering practical insights into implementing automated processes for customer interaction. It serves as a valuable resource for entrepreneurs seeking innovative approaches to understand and meet customer needs, creating a personalized and efficient funnel for online sales.

Essentially,”Ask” by Ryan Levesque is a commendable contribution to business and marketing literature. Entrepreneurs, marketers, and small-business owners will find value in the counterintuitive yet proven methodology presented in the book. Levesque’s Ask Method not only challenges traditional approaches but also offers a practical guide to creating a dedicated customer base and enhancing online income.

Who is the author of Ask?

Ryan Levesque is the CEO of The ASK Method. He is also CEO & co-founder of bucket.io -a leading marketing funnel software entrepreneurs are using to build interactive quizzes, assessments, and surveys to segment their audience into buckets and create a tailored buying experience online.

How long is Ask?

• Print length: 218 pages

What genre is Ask?

Business, Nonfiction, Entrepreneurship

What are the main summary points of Ask?

Here are some key summary points from Ask:

• Takeaway 1: Most people are usually only good at expressing what they don’t want and what they already have. In order to become better at business, you need to know what customers really want. A common method of finding this out is surveys, but most people find them irritating. A better approach is the ASK FORMULA.
• Takeaway 2: The first step is the deep dive survey, which is an email to your list asking indirect questions to gauge what your current and potential customers want. For example, `Tell us your biggest challenges with….` (Since your prospects know only what they don’t want, it isn’t useful to directly ask what they want.). Also, collect and analyze the data. Look for patterns in the answers that will allow you to sort them into buckets (i.e. similar groups of prospects)
• Takeaway 3: The next stage is the Prospect Self-Discovery Landing Page. This landing page needs to be super easy to use with all the most important information available without requiring visitors to scroll down. Begin with a catch title or a question. Then, use hooks and if-then statements to inspire curiosity and desire. For example, “If you’re an entrepreneur who work with diverse markets but aren’t sure how to communicate with all of them, then…”. Finally, hint at your expertise. For example, “For more than a decade I’ve…”
• Takeaway 4: From here, we go to the Micro-Commitment Bucket Survey. Here we ask segmented questions to get specific information about the issues customers have. Start your survey with easily answerable questions such as – “How old are you?”. Remember to segment prospects according to the specific problems they want to solve. For example, you could ask a multiple-choice question such as, “Which of the following is your biggest challenge right now?
• Takeaway 5: We then move them to the Post-Survey page, where they will get a diagnosis of their problem and a potential customized solution to their problems using your services and products. You want to demonstrate that you understand their problems before you ask for their money. Also, communicate to them the primary reason why they must act now.
• Takeaway 6: Once they buy in, consider upselling more/other products or services of yours. (The simplest option to maximize profit is to simply sell more of what the customer just purchased but at a discounted price.)
• Takeaway 7: Will all customers buy from you this way? No. In fact, only around 10% will do so. We don’t give up on the other 90% though. We follow up with them using emails and offering more value and discounts to keep them interested.

What are good quotes from Ask?

“Sometimes starting over at the bottom can be the best thing you can do for yourself.”

“But whatever you decide, the important thing is to start.”

“Prepare, Persuade, Segment, Prescribe, Profit, Pivot”

“One of the biggest things I discovered was that I had been taking a “one size fits all” approach to my marketing.”

“Your emails should not read (or even look) like promotional messages.”

“Henry Ford: “If I had asked people what they wanted, they would have said ‘faster horses.”

“The only incentive you want to offer is the promise of a solution to their problem.”

Is Ask worth reading?

The majority of customer reviews on leading review sites are positive. Here’s what some reviewers had to say about the book:

“Interesting formula for capturing and analyzing online customers, including some interesting ideas for tailoring your messages to individual customer cohorts. ”

* Key sources: LibraryThing, Amazon, Wikipedia