This is a summary review of Ultimate Guide to Local Business Marketing containing key details about the book.

What is Ultimate Guide to Local Business Marketing About?

“Ultimate Guide to Local Business Marketing” by Perry Marshall, Talor Zamir, and Chris Storey offers practical advice and strategies for small businesses to effectively market themselves in their local communities. (Full Summary…)

Ultimate Guide to Local Business Marketing Summary Review

“Ultimate Guide to Local Business Marketing” by Perry Marshall and Talor Zamir offers a comprehensive yet accessible exploration of the intricacies of local online lead generation and advertising. With a focus on Google AdWords, the book caters to local business owners bombarded by promises of online visibility and advertising opportunities.

The book’s premise revolves around the challenges faced by local business owners in navigating the labyrinth of online marketing. The authors, renowned experts in their respective fields, Perry Marshall in Google AdWords and Talor Zamir in online lead generation, collaborate to demystify the complexities of local business advertising.

Starting with the premise that local internet marketing is often misconstrued and challenging due to a barrage of solicitations and ever-changing online platforms, the authors present a framework for successful local paid search, mobile, and SEO campaigns.

The book distinguishes itself by covering various aspects of local business advertising, from local search marketing to local listings, reviews, and social outreach. It doesn’t limit itself to the popular but sometimes elusive terrain of Google AdWords. Instead, it provides insights into harnessing mobile search advertising and utilizing Facebook ads for optimal results.

One notable feature of the book is its practical approach to lead generation across diverse industries like real estate, dentistry, law, auto sales, and chiropractic services. This broadens its applicability, making it relevant for a wide range of entrepreneurs.

However, the book is not without its nuances. Some readers express confusion regarding its relationship with the “Ultimate Guide to Google AdWords.” While the distinction is clarified by the authors’ company, the issue hints at potential ambiguity in the book’s structure.

Additionally, the title might be misleading for some readers, as the content primarily focuses on AdWords with limited coverage of other local marketing aspects. This, however, does not detract from the book’s value in providing a simplified and practical approach to local business marketing.

Essentially, “Ultimate Guide to Local Business Marketing” is a valuable resource for local business owners seeking clarity in the realm of online advertising. Its real-world examples, insights, and actionable strategies make it a commendable addition to the library of entrepreneurs navigating the challenges of local business marketing.

Who is the author of Ultimate Guide to Local Business Marketing?

Perry Sink Marshall is an American business consultant, and author of books on marketing, business strategy, communications technology, and evolution.

Talor Zamir is a bestselling author. He is an American entrepreneur and the founder of BuyPeakPerformance.com

How long is Ultimate Guide to Local Business Marketing?

• Print length: 234 pages

What genre is Ultimate Guide to Local Business Marketing?

Business, Entrepreneurship, Finance