Will It Fly?: Summary Review

Key Things You Should Know About The Book

This is a summary review of Will It Fly? containing key details about the book.

What is Will It Fly? About?

“Will It Fly?” by Pat Flynn is a step-by-step guide that helps aspiring entrepreneurs validate their business ideas and determine their viability before investing time and resources. (Full Summary…)

Will It Fly? Summary Review

“Will It Fly” by Pat Flynn serves as an invaluable guide for aspiring entrepreneurs navigating the complex landscape of transforming business ideas into successful ventures. Flynn, the founder of Smart Passive Income, draws on his extensive experience to provide readers with a comprehensive framework, emphasizing the critical importance of validating concepts before committing time and resources.

The book expertly tackles the common pitfalls of hasty business decisions, asserting that inadequate validation is a silent killer of entrepreneurial dreams. Flynn’s approach is action-oriented, offering readers practical examples, small-scale litmus tests, and real-world case studies to ensure a thorough vetting of their ideas.

A key strength of the book lies in its alignment of business goals with personal passion. Flynn encourages readers to scrutinize their ideas, emphasizing the need to uncover crucial details that contribute to a well-rounded understanding of the venture. The critical evaluation of market conditions, coupled with insightful exercises, challenges readers to move beyond analysis paralysis and actively engage in the groundwork necessary for a successful business launch.

The step-by-step guidance provided in “Will It Fly” is reminiscent of an art class for non-artists, where Flynn, like an instructor, breaks down the process into manageable steps. This method not only demystifies the entrepreneurial journey but also empowers individuals, irrespective of their business experience, to emerge with confidence in the viability of their ideas.

The practicality of the book is underscored by the inclusion of exercises that prompt readers to brainstorm, narrow down ideas, and validate concepts. Flynn’s transparency, as he navigates these exercises alongside the reader, adds a personal touch and insight into his own thought processes.

“Will It Fly” caters to a diverse audience, including budding entrepreneurs, those grappling with multiple ideas, and individuals paralyzed by over-analysis. The book instills confidence by ensuring that readers walk away with a tangible, market-ready business idea with proven profitability.

While the book excels in providing a solid foundation for beginners, it may offer less novelty for seasoned entrepreneurs well-versed in the realm of online business startup literature. The content, though thorough, may not present groundbreaking insights to those with extensive experience in the field.

Essentially, “Will It Fly” emerges as a highly recommended read for anyone venturing into the world of online business. Pat Flynn’s wealth of experience and commitment to guiding aspiring entrepreneurs make this book an indispensable tool for transforming ideas into successful and sustainable ventures.

Who is the author of Will It Fly??

Pat Flynn is a bestselling author. He is a beloved thought leader in the areas of online entrepreneurship, digital marketing, and lifestyle businesses. He is routinely celebrated for his transparent leadership style and authentic principles.

How long is Will It Fly??

  • Print length: 336 pages

What genre is Will It Fly??

Business, Entrepreneurship, Nonfiction

What are good quotes from Will It Fly??

“In other words, a sure-fire way to predict the future is to take no action at all. When you do nothing, you get nothing.”

“I can give you a six-word formula for success: Think things through—then follow through.” —Sir Walter Scott”

“Create mode is when you’re imaginative, creative, and open to new ideas. Edit mode is when you are logical, regulated, and analytical. Most of us constantly switch back and forth between the two within a given piece of work, like when we write an email. You write a small part, read it, make edits, and then write some more. The major issue is that your editor brain gets in the way of your creator brain. It stops the flow, which can remove the potential of amazing thoughts that you didn’t even know exist in your head from ever coming out. You need these thoughts to surface during this experiment, but your editor brain can get in the way because it’s too focused on making everything right or perfect. Thinking puts your editor brain into the driver’s seat.”

“The Riches are in the Niches”

“I’m writing a first draft and reminding myself that I’m simply shoveling sand into a box so that later I can build castles.”

“Good ideas are common, but those who are willing to take action and execute those ideas are far more rare.”

“Your earnings are a byproduct of how well you serve your audience, and you can only best serve your audience when you know exactly who they are, what they’re going through, and what will get them to take action.”

“Every second you waste thinking about a hater or troll is a second you’re taking away from those who matter and can benefit from what you have to offer.”

“products and services we create as entrepreneurs are like elixirs—remedies or cures for certain “diseases” that are plaguing our target market. That analogy has stuck with me ever since.”

“There are risks and costs to action. But they are far less than the long range risks of comfortable inaction.”

“What do you need to bring to the lot in order to give oxygen and life back to your audience, which may be tired of the same old stuff or looking for that missing puzzle piece?”

“The riches are in the niches, but the fortune is in the follow-up.”

― Pat Flynn, Will It Fly?


Chief Editor

Tal Gur is an impact-driven entrepreneur, author, and investor. After trading his daily grind for a life of his own daring design, he spent a decade pursuing 100 major life goals around the globe. His journey and most recent book, The Art of Fully Living - 1 Man, 10 Years, 100 Life Goals Around the World, has led him to found Elevate Society.